Meet Joe Roberts
Joe Roberts

Skid Row CEO

The most effective leaders in society are those rare individuals who can inspire their audience with a passion that can only come from personal experience. As the President and CEO of an extremely successful multimedia company, Joe Roberts has faced and overcome key personal challenges, which confront every young person.

Joe is a college graduate with two business diplomas from Loyalist College in Ontario, where he won the coveted Laurie H. Cameron Memorial Award for academic excellence. Following graduation, he began his professional career making cold calls in the gritty world of photocopier sales. He quickly found himself promoted into a leadership and management position with a major audio-visual company.

With a track record of proven success, Joe formed his own multimedia company, Mindware. In less than four years, he led his company to a phenomenal 800% increase in business and made his first million before he was thirty-five years old.

What is most amazing about this man is that in 1989, he was living on the streets of Vancouver as a homeless skid row youth. Through perseverance, determination and his resilient human spirit, Joe pulled himself out of the darkness and despair, to become a highly respected business and community leader today.

Drawing on the tremendous courage and determination necessary for his dramatic personal transformation, Joe now uses his amazing story, insightful humour and solid business experience to inspire individuals and organizations to achieve their own remarkable goals!

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NYSA acknowledges our work takes place on Coast Salish territories and primarily the lands of the Snuneymuxw people.