NYSA is looking for a highly driven and competent social media coordinator to attract and interact with our targeted audiences on social media platforms. Our goal is to gradually achieve a strong, consistent social media presence through user engagement and traffic by strategically exploiting all aspects of social media marketing.
As our Social Media Coordinator, you will be responsible for supporting the execution of the social media strategy under the leadership of the Director of Communications and Development. You will create and schedule posts to appear regularly across our social media channels. You will also be responsible for collecting platform data and working with the Director to report and provide insights to our management team.
JOB DUTIES
- Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging and audience demographic definition.
- Set up and optimize NYSA’s postings within each social media platform to increase the visibility and reach of the organization’s social content.
- Execute various social media marketing techniques effectively with the goal of increasing website traffic and adding new supporters.
- Work closely with the management team to come up with creative ways to increase program participation, engagement and followers.
WORK CONDITIONS
- Part time volunteer position
- Attendance at virtual team meetings may be required from time to time
- Must reside in Canada, preferably in British Columbia (Vancouver Island).
- Able to commit to one year with the organization.
REQUIREMENTS
- Graduated or enrolled in a university degree or college diploma or certificate program in communications, marketing or social media.
- Have at least one year of experience in some facet of communications (this does not have to be a job; it can include volunteering or work done in your free time).
- Strong knowledge of using Facebook, LinkedIn, Twitter, Instagram, Tik Tok and YouTube.
- Effective oral and written communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Strong organizational skills and an ability to keep on top of workload.
- Sound computer skills including using Microsoft 365 and Teams. Also experience with email newsletter production in MailChimp.
- Strong interpersonal skills.
You should
- Be a self-starter with a positive outlook.
- Be eager to generate, discuss and implement new marketing ideas.
- Understand fundamental marketing principles and techniques.
- Have excellent communication and interpersonal skills, especially with our target demographics.
- Have an ability to maintain a positive and user-focused attitude when interacting with followers through social media platforms.
- Have strong graphic design skills with experience using a variety of design tools/platforms
- Have some experience with marketing for a brand or organization.
- Having work experience in a non-profit setting would be a definite asset.
Time Commitment
- Flexible hours, approx. 2-4 hours per week.
- Volunteer must be able to commit to the position for a minimum of six months.
- Available periodically for team meetings (can be virtual.).
Location
- Work from home / remote work
Please send resume and cover letter to Keith Wilson at this email address as attachments to your email.